A new study by CIM (Chartered Institute of Marketing, UK) reveals that the impact of tech, continuing reinvention of customer experience, as well as marketing leadership, are the top 3 trends and priorities that are influencing marketers’ jobs in the year ahead.
Marketers’ responses to the survey show that the role of marketing is increasingly being seen as crucial during this time of fast-paced technological change globally. Even though an understanding of consumer behaviour has always been a central aspect of marketing, the wealth of consumer data available today has now made it possible for marketers to understand what prompts a consumer to purchase a particular product, and to track their behaviour throughout the customer life cycle.
The research further highlights that marketers consider themselves well-positioned to embrace change and new technologies, and value the creative aspects of marketing.
Nevertheless, even as new technologies are being created and adopted, the fundamental marketing skills of delivering more personalised, targeted and influential campaigns, still remain at the core of every serious marketers’ daily life.
Image Source: CIM Exchange