Category: Marketing

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Influencers Are Consultants And Must Act As Such – Njideka Akabogu

At her engaging masterclass at Entertainment Week Lagos on Saturday, December 16th, 2023, Njideka Akabogu, the Regional...

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The Future of Influencer Marketing: ID Africa’s Iretomiwa Delves into AI’s...

Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a...

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Showmax, LagosRide Partner to Bring Premium Viewing Experience to Lagos Riders

Showmax has announced a partnership with LagosRide, a popular Lagos intra-city ride-hailing service. The partnership will afford...

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Showmax Unveils its first ever Nigerian Masterbrand campaign

Africa’s original streaming service, Showmax, is staking a major claim on the rapidly growing streaming industry in...

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Five Essentials Every New Public Relations Consultant Needs to Know by...

One key aspiration for each person is to “upscale” in most areas of life every year. This...

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Communicating For Reality TV, By Njideka Akabogu

In 2019, a 29-year-old Met Police officer abandoned what was from all indications a promising career in...

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Movies, Adrenaline & Passion – My Top Gun: Maverick Journey (and...

Sadly, I just found the joys of weekday cinema about a year ago. The demands of my...

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SABRE Awards Africa: How COVID-19 Awareness Campaign Earned ID Africa Global...

  ID Africa, a pan-African communications advisory firm, has made its debut on the global public relations...

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ID Africa Celebrates 7th Anniversary With Ghana, Kenya Launch

Info Digital Africa (ID Africa), a Nigerian public relations, marketing communications and strategic advisory company, has announced...

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Top Four Mistakes Marketing Companies in Nigeria Make Every Year

With several marketing channels available to those who intend to market their products/services to customers, one might...

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