RESEARCH
Insights and data you can use.
Discover insights and get useful data on pop culture, marketing, media, technology and policy trends across Africa from our research team.
How Nigeria’s Digital Natives Used Social Media During the Lockdown
SPECIAL REPORT
June 2020
How did Nigeria’s digital natives use social media during the COVID-19 lockdown of March 2020 – May 2020? We analyzed the activities of social media users across our digital platforms – Netng, 234Star, Neusroom and Orin, and came to some conclusions.
What Nigerians are Watching at Home During Festive Season
SPECIAL REPORT
January 2020
Every year in Nigeria, the weeks of December into early January are considered as the most festive for most families. It is the period of Christmas and New Year’s celebrations, where students and workers get to have long holidays filled with cooking, partying…
Falsehood, Facts, and the Reality of Modern Journalism in Africa
SPECIAL REPORT
June 2022
Trust is a currency that must be earned, but only 6% of Africans consider the media as a trusted institution. Out of curiosity, we decided to find out what Africans think about the media landscape in their country and the challenges they face.
Technological Development Gap in Africa
SPECIAL REPORT
July 2022
Businesses in Africa are adopting technology in their operations, but at what pace? We put out a survey to find out and interestingly, the fintech and e-commerce industries are experiencing the highest technological growth in Africa. Find out what else we discovered.
The African Reality TV Show Survey
SPECIAL REPORT
August 2022
With 70% of African respondents agreeing that reality TV shows influence behavioural change among viewers, suspending or banning reality TV shows during periods of political awakening may not be the best move for African governments. See what else the survey shows.
Gender Inclusion in Africa’s Music Industry
SPECIAL REPORT
August 2022
Female representation, diversity, and inclusion are essential in every area of society. But how well is this segment of the population represented within Africa’s music sector and how can they become more active players in the industry? Here’s a breakdown of what Africas think.
Talent Acquisition in Africa
SPECIAL REPORT
September 2022
Acquiring the right talent is tough, and with the increased emigration rate from Africa, talent acquisition continues to be a source of concern for businesses across the continent. This survey data shows the current reality of employers when hiring talents.
Averting Bad Debt in African Businesses
SPECIAL REPORT
September 2022
Among other issues, poor financial management and planning is the second most common reason business owners incur debt while running a business in Africa. This recent survey data depicts how Africans are navigating debt and maintaining healthy financial records in their businesses.
Reaching African Customers Through Digital Advertising
SPECIAL REPORT
September 2022
One thing the COVID-19 lockdown taught businesses is the need to incorporate digital strategies to make them more accessible to customers and remain in business long-term. Here’s what business owners around Africa think about digital advertising in today’s world.
Exploring Business Opportunities in Africa
SPECIAL REPORT
October 2022
50% of Africans are more interested in launching a small business within the continent than working with big companies and moving their way up. In an attempt to find out what Africans think of running businesses in Africa, here’s what else we discovered.
The Reality of Media Engagement in Africa
SPECIAL REPORT
November 2022
Receiving a poorly written story is upsetting and that is one fact all media stakeholders agree on. But what other mistakes do PR professionals make that can strain their relationship with the media? We asked journalists in Africa and here are their thoughts!
Developing PR Strategies for African Clients
SPECIAL REPORT
November 2022
Developing an effective strategy is an exciting, yet challenging activity and an aspect most practitioners skip in a hurry when working on new PR campaigns. Here are some other interesting findings on what PR professionals think about preparing PR strategies for African brands.
Speaking the Language of Africa Through Design
SPECIAL REPORT
December 2022
88% of African designers believe that designs can be used as tools to drive positive social change. Based on the learnings from a survey on Speaking the Language of Africa Through Design, here are a number of interesting findings we found.
Political Participation Among Young Africans
SPECIAL REPORT
January 2023
Africa has the largest population of young people worldwide, Yet, the rate of political apathy remains worrisome. From a survey carried out among Africans between the ages of 18 and 45, here are possible reasons for their low political participation.
The State of Africa’s Cyber Security Landscape
SPECIAL REPORT
January 2023
72.7% of respondents in Africa have either experienced a first-hand cyber attack or know someone who has fallen prey. In a bid to discover the state of cyber security in Africa, we surveyed business owners and their employees, and here’s what they think.
What Strategic African Brands have in Common
SPECIAL REPORT
January 2023
African businesses do not always get the needed governmental support, and 93.9% of Africans hold this view. However, there are strategic elements African brands have in common. This survey report shows these elements.
Africa PR & Communications Report
SPECIAL REPORT
January 2024
Download the first ever Africa PR & Communications Report.
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