Should Brands Use Humour In Marketing?
Marketing professionals often shy away from using humour in campaigns. The general thinking is that funny marketing...
Digital Media and PR: The Path to Growth for Agencies in...
The Fourth Industrial Revolution (4IR) portends a fantastic new world with self-driving vehicles, drones that do door...
Enhancing Creativity In The Nigerian PR Industry By Uche Ajene Ayere
In the past, Public Relations would simply mean the use of communication to persuade publics. Essentially, this...
Influencer Engagement Contracts: Why Brands Must Insist On Category Exclusivity by...
In recent years, there is no doubt that the way brands interact with consumers has gone through...
TTITL Chapter 2 – How Your Customer Decides What To Buy
Theme: Consumer behaviour; how people decide what to buy Thinker: Alistair Rennie & Jonny Protheroe (Google’s Market...
Leye Makanjuola: Nigerian Marketing Ace Harnessing The Power of The Internet
Leye Makanjuola, CEO of marketing and technology agency, IntenseNG, lived and grew up in Ibadan. He had...
Osagie Alonge’s Guide to Creating Epic Content
They say content is king, but what goes into the making of kings? Osagie Alonge is currently...
Leye Makanjuola Teaches on how to Improve Your Website’s SEO
On Tuesday, May 19, 2020, Leye Makanjuola, the founder and CEO of Intense Digital, joined the ID...
What Femi Falodun Shared With The Bean Creative Team
On Friday, 17th January 2020, ID Africa CEO, Femi Falodun visited the serene CCX hub on Victoria...
How ID Africa Showed Up And Showed Out At LaPRIGA As...
At ID Africa, client satisfaction is priority. And that is only achieved by delivering quality work. This,...
