Everyone is mind blown by good copywriting, basically the better the copy, the more effective it is.
Although, copy writing used to be exclusively recognised as an advertising and marketing tool, especially now with the advent of social media and the volume of our written words is limited to the number of characters that is allowed by a platform, everyone seems to be faced with a problem of communication.
How do you then grab the most attention with your witty captions?
Jim Gaffigan for The New Yorker might teach you one or two things — watch.
Also another one with a child prodigy, still for The New Yorker