Unexpected Ways Instagram Has Changed Our Lives
On Saturday, 6th of October 2018, photo and video sharing social networking service, Instagram marked its 8...
How To Optimize Video Content On Facebook And Instagram
At the moment, video content is the most consumed content on social media. According to Social Media...
Much Ado About Numbers: The Fulcrum Of Influencer Engagement In Public...
Public relations practice has undergone major changes in the past 15 years. Even more so in the...
How ‘Influencers’ Are Killing Agencies and Why Clients Enable Them –...
According to the Chartered Institute of Marketing (CIM, UK), Influencer marketing has become one of the most...
Media and PR: Reviewing The Relationship Between Two Sides Of Same...
As an undergraduate of the University of Nigeria, I remember a discussion among a number of my...
PR: What Clients Want, A View From Inside
If the evolution of Public Relations (PR) practice in Nigeria in the last 10 to 15 years...
Precise Projections On The Nigerian PR Industry In 2018
The Performance of the PR industry 2017 According to the Holmes Report, while global PR industry rebounded...
With A Presumed 20% Drop In Profitability of PR Businesses, Nigeria...
The Nigerian PR Industry has been suffering from a slow decline in profitability, as competing practices continue...
#GooglePartners: 3 Things Research Has Taught Us About Digital Marketing
I was at the Google Partners Nigeria official launch in Lagos yesterday with my colleague, Ehima Prince,...
Take This Digital Media Quiz If You Think You Are Smart
How familiar are you with digital acronyms? Test your knowledge by taking the quiz. [playbuzz-item item=”85e77371-d0d3-4f4f-9f45-010e01cba321″ shares=”false”...