Category: Marketing

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All You Need To Know About The First Health Designathon In...

The first health Designathon in Nigeria which was organized to foster the promotion of HIV self-testing among...

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How To Write A PR Campaign Case Study

On Friday March 22, 2019, I was at the Public Relations Consultants Association of Nigeria (PRCAN) Masterclass...

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How We Are Building An African Marketing, Media and Technology Powerhouse

Wednesday, February 27th marked exactly four years since BHM Group Founder, Ayeni Adekunle announced the birth of...

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ID Africa Acquires TheNETng To Form Marketing, Media and Technology Powerhouse

ID Africa, a leading Nigerian digital agency is acquiring NET Newspaper Limited (NNL), seizing the opportunity to...

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Brands Behaving Badly: Leveraging Online Outrage and Cancel Culture For Viral...

Disclaimer: This is merely a conspiracy theory, and I have no proof that any of these brands...

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The Week Before ID Africa’s 4th Anniversary

True, we’ve only seen just 52 days in 2019, but I can confidently say this past week...

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The NBA Just Went Digital And We Are Loving It!

Last week NBA Commissioner Adam Silver made a major announcement. He unveiled the first ever digital sports...

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Five Embarrassing Social Media Marketing Mistakes and How to Avoid them

Social media is a great platform for selling your brand in creative and inspiring ways, sometimes if...

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How To Be A Part Of The First-Ever Health Designathon in...

To stem the rise of HIV among young people, the 4 Youth by Youth (4YBY) team led...

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Here’s What You Didn’t Know About Super Bowl Ads

The Super Bowl, arguably the biggest sporting event in the U.S, is accompanied by some of the...

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