Category: Marketing

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The Africa Opportunity for Global Communication Professionals

On October 17, 2021, I joined the world’s leading PR and communications experts from over 30 countries...

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‘I want to be remembered as an authentic woman who built...

  Funmilayo Falola is a consumer marketing expert with over 20 years of experience in applying creative...

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BHM Group’s Lead Consultants And Advisers Proffer Communications Solutions For The...

As the world tentatively eases from the general lockdown, businesses and brands are slowly opening up their...

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Understanding The BBNaija Phenomenon: A Collection Of Important Reports & Analyses

Big Brother Naija is a truly remarkable media, marketing and social phenomenon. Between July 19 and September...

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The Role of Visual Literacy in Modern Public Relations

The first time I heard the term ‘Visual Literacy’ was while watching Martin Scorcese’s two hour masterclass...

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TTITL Chapter 2 – How Your Customer Decides What To Buy

Theme: Consumer behaviour; how people decide what to buy Thinker:  Alistair Rennie & Jonny Protheroe (Google’s Market...

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Celebrity Endorsements For Brand Marketing: The BBNaija Story

In recent times, celebrity endorsements have become a more widely used marketing tool. More and more brands...

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Fẹ́mi Fálọdún’s TTITL (Theme, Thinker, Idea, TL;DR and Link) – Intro...

Being a marketing student (always) and teacher (sometimes), I am constantly on the lookout for interesting thoughts,...

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The Science Of Live Videos And The Art of Getting It...

  Written by Enitan Kehinde, a Lagos based PR consultant Watching Andrea Bocelli live, on Sunday, April...

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About Visual Storytelling, a Good Ghanaian Guy in Lagos and Stuff...

On Monday, February 24, 2020, I joined three other Nigerian marketing communication professionals on a panel to...

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