Aside from Super Bowl being the annual championship game of the National Football League (NFL), Super Bowl Sunday is also the second largest day for U.S food consumption after Thanksgiving. Also, Super Bowl is the most-watched American television broadcast as it draws an average of 114.4 million viewers annually.
This explains why many crazy and interesting commercials like this Doritos Baby ad go up on this day even though commercial airtime during the Super Bowl broadcast is the most expensive of the year.
This ad went from funny to negative on Twitter once it surfaced during the game.
Source: Adweek
However, YouTube users had a different impression.
7 million views in less than 40 minutes? Now that’s fantastic advertising!