Nike’s Controversial Ad Featuring Colin Kaepernick Wins Emmy Award
Last year, global fashion brand Nike released a commercial to celebrate its 30th anniversary. The commercial featured...
Here’s What You Didn’t Know About Super Bowl Ads
The Super Bowl, arguably the biggest sporting event in the U.S, is accompanied by some of the...
Case Study: How Businesses Are Using Mobile Marketing To Improve ROI
Guyssss, it’s not every time Social Media campaign. Another type of Digital Marketing that brands and corporate...
Dealing With Negative Feedbacks In A Creative Industry
Working in a creative industry can be a very tricky business, the super ideas you think will...
Are you a marketing scientist or a marketing artist?
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15 Digital Marketing Acronyms You Should Know
You’ve probably heard terms like ‘UI/UX’ or ‘Call To Action’ thrown around but you’ve never summoned courage...
See the changes Facebook is making to its advertising platform
As from May 25, 2018, Facebook’s new Self-Serve Advertising terms which apply to the use of Facebook...
AI may soon start making better ads than agency creative directors
At the UK advertiser trade body ISBA’s annual conference last week, Shun Matsuzaka, creative planner of ad...
Small Girl, Big Dreams: How I Got Here
In 2009, I made an online friend named Somebody. My girlfriends bored me or pissed me often...
Why I Won’t Be Leaving Snapchat for Instagram Stories. Or Will...
By Ayeni Adekunle I am a Facebook fan. I love the platform and the thinking behind...