Forget the devaluation of the Naira. With the world’s cheapest smartphone, it doesn’t matter.
Priced at $3.70 / 251 rupees (which equals 1,332 Naira if 1 dollar = 360 Naira), Freedom 251, according to the manufacturer, Ringing Bells, during the recent launch, is in the same price range as a movie ticket, and has the potential to connect millions of people to the Internet who previously couldn’t afford the device.
Data from the International Telecommunication Union (ITU) and United Nations Population Division indicates that about 40% of the world’s population has access to the Internet. This is why an innovation like Freedom 251 has received global attention even though it’s being launched in India.
What’s the essence of buying one Freedom 251 smartphone if your monthly data subscription is the same as buying two more of the same smartphone?




