Its almost like Instagram is bringing the heat to Youtube‘s backyard.
Their new app, IGTV is a vertical format video, that gives social media ranters/content creators up to an hour to communicate their brands to their followers.
If you can literally watch an HOUR long video on Instagram, why would anyone go on YouTube again?
This was announced via their official Instagram page from the desk of their CEO
https://www.instagram.com/p/BkQYhmdj2qA/?utm_source=ig_embed