The race towards securing the ₦90 million grand prize came to an end on Sunday, October 3, 2021, with only six housemates left in the house out of 26 who played the game this season.
Most online conversations about BBNaija took place around 8 pm during the live finale show where the other finalists were evicted from the game just before the winner, Whitmoney was announced. On the last day of the Shine Ya Eye season, BBNaija recorded a total of 698 million digital impressions generated by 216,000 online fans.
