Author: IDAfrica

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Scaling African Business Enterprises Without Incurring Bad Debt

Talks about money, debt, loan repayment and other financial hurdles are not the easiest conversations to have....

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A Guide to Developing An Effective Sales Management Process

Sales management has changed dramatically over the past decade and continues to evolve at a rapid pace....

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Design – The Heart of Public Relations

‘A picture is worth a thousand words. The public relations and communications landscape has changed over time...

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Talent and Technology as Core Drivers of Africa’s Economic Advancement

Africa, the world’s youngest and fastest-growing population, is a hub of hugely untapped talent. As a growing...

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Advancing Gender Equality and Inclusion in Africa’s Music Industry

African artistes are making waves in the global music industry which is currently estimated at $25.9 billion....

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Five Things We Can’t Wait to See on BBNaija Season 7

Finally, it’s the BBNaija 7 launch weekend and everyone is eagerly looking forward to all that will...

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What I Wish Someone Told Me Before I Entered the Public...

As a recent graduate, I can tell you that public relations is nothing like I was taught...

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Lessons Learned From My First PR Campaign

I still remember the euphoria at the end of my first campaign. On my list of unforgettable...

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How I Joined the Exclusive Public Relations Community

Public relations was not a top career choice, for me, as a young girl. In fact, I...

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Public Relations for Beginners: What I Wish Someone Had Told Me

In the words of Viv Segal of Sefin Marketing: ‘’PR means telling the truth and working ethically...

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