Author: IDAfrica

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Digital Media and PR: The Path to Growth for Agencies in...

The Fourth Industrial Revolution (4IR) portends a fantastic new world with self-driving vehicles, drones that do door...

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Enhancing Creativity In The Nigerian PR Industry By Uche Ajene Ayere

In the past, Public Relations would simply mean the use of communication to persuade publics. Essentially, this...

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Influencer Engagement Contracts: Why Brands Must Insist On Category Exclusivity by...

In recent years, there is no doubt that the way brands interact with consumers has gone through...

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Fifth Lagos Digital PR Summit Opens For Registration

The Lagos State Chapter of the Nigerian Institute of Public Relations is calling on public relations practitioners...

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Building The Future – Thoughts on NECLive 8 Theme

With a youth population of over 126 Million; an approximate 70% of the population, Nigeria and indeed...

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Review: MTV Shuga Naija Season 4 Flings Its Characters Into An...

In a world where young upwardly mobile people are increasingly beginning to consume most of their content...

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MTV Shuga Naija Season 4 Review: Navigating Old Waters With Fresh...

MTV Shuga Naija has been around since late 2013 and if there is anything the popular youth-focused...

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Twitter Reacts To The Death Of Leicester City Owner

Barely one hour after Leicester City’s home game with West ham United which ended in a draw,...

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#WizkidFever: A Well Executed PR Stunt?

Nigerian Twitter woke up to the eye-popping video of Wizkid’s new song ‘Fever‘, which was released few...

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Take This Digital Media Quiz If You Think You Are Smart

How familiar are you with digital acronyms? Test your knowledge by taking the quiz. [playbuzz-item item=”85e77371-d0d3-4f4f-9f45-010e01cba321″ shares=”false”...

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