In its bid to cultivate collaborative growth within Africa’s business landscape, The Macallan, revered whisky brand, has collaborated as the lead sponsor with the pioneer Nigerian business community, Premia Business Network (PBN), to host an exclusive industry convention. Themed ‘Out Of Africa’, the three-day end-of-year event commenced with a breakfast dialogue session at Caesars Hotel on December 16 and an industry gala and awards night on December 17, 2023, at the Twin Waters, Victoria Island, Lagos.
This initiative is aimed at forging connections among industry professionals and fostering opportunities for global empowerment and sustainable collaborations. The gala night attracted luminaries, including entrepreneurs, business executives, and thought leaders. Notable dignitaries in attendance included visionary industry pioneers such as Managing Director, Sony Music Publishing, Godwin Tom; SSA to Lagos Governor on LSDPC Matters Derin Phillips; Partner Mckinsey & Company, Mayowa Kuyoro; Director of Programmes, The Beat FM, Lagos, Osikhena Dirisu; CEO, Corporate Shepherds LTD, Idorenyen Enang and other professionals.
The PBN industry gala and awards night served as a platform where individuals and organisations whose contributions have left an indelible mark on the industry were duly recognised. From pioneering entrepreneurs to seasoned industry leaders, each honoree represents a vital thread in the intricate tapestry of Nigerian economic success.
Hammed Adebiyi, Brand Manager at Edrington Portfolio, Nigeria, expressed enthusiasm about the partnership, stating,
“Cultivating a culture of collaboration and fostering innovation are not just essential; they are the very keystones that unlock the door to economic transformation. And in a landscape marked by dynamism and change, it is these principles, in partnership with The Macallan, that contribute to increased opportunities within the industry.”
With a shared commitment to nurturing Nigeria’s business landscape, The Macallan, in collaboration with Premier Business Network, underscores its dedication to exploring opportunities for a sustainable future where innovation and growth are the cornerstones of the country’s economic sector through the ‘Out Of Africa’ convention.