Author: IDAfrica

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Creative Thinking in PR Must Solve Business Problems – Njideka Akabogu

Public relations professionals must move beyond generating big ideas and demonstrate how creativity contributes to solving business...

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Opinion: Why Africa Must Build the Institutions That Protect Its Cultural...

For a long time, I have asked myself the wrong question. I have spent years placing African...

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Timeless Elegance: Adekunle Gold Gathers Lagos’s Finest For An Intimate Evening...

Nigerian singer, songwriter and cultural icon Adekunle Gold on Thursday hosted an exclusive dinner at Vici, Victoria...

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When Orkney Meets Lagos: What Whisky and Nigerian Creativity Have in...

As Nigeria’s premium spirits market matures and a new generation of discerning consumers begins to look beyond...

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