I was at the Google Partners Nigeria official launch in Lagos yesterday with my colleague, Ehima Prince, our in-house UI/UX genius. We ate a lot of finger foods, drank (non-alcoholic ?) cocktails and mingled with like-minds from other agencies.
https://www.instagram.com/p/BoLqIwenARE/?utm_source=ig_web_copy_link
To get the scoop on what the Google Partners platform is all about, check here.
https://www.instagram.com/p/BoLo3ZYHO7e/?utm_source=ig_web_copy_link
There were some speakers, therefore there was some lessons to take away from the event. However, some important lessons stood out and was begging to be shared. Haha.
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Through research, a speaker was able to discover some of the 3 things that communicators should pay the utmost attention to when using digital platforms.
- Make people feel something
- Emotions are more powerful than logic
- Emotional content generates more impact
- Emotional content is more likely to go viral
- Emotional content drives more short term sales as well as long-term equity.
- Integration strategies are not easy but are often better
- Integration of offline and online communication tactics improves ROI
- Here’s a holistic and fun infographic on how to integrate you marketing tactics. Courtesy of Gareth Case.
- It’s not only about the clicks, it’s about the impression youR make.
- Analysis shows that only 0.3% of users interact with online banner ads.
- Bad creatives are one of the main causes of the user’s less interaction with ads.
- Clicks don’t mean impact.
- Non-clicks doesn’t mean no impact.