Why African Creatives and Entertainers Should Anticipate the Ninth Edition of NECLive

There is no reason to miss this year’s edition of NECLive. After eight successful editions, it remains one of Africa’s biggest and most important gatherings of experts and practitioners in the entertainment industry. 

Since 2013 when the first edition was held, NECLive has provided a platform where much-needed and timely conversations related to the business, technology, influence, and art of entertainment take place. The issues discussed by seasoned panelists and discussants over the years have spurred significant shifts in the industry and has exposed a lot of Nigerians to aspects of the industry not popularly known before. For example in 2015 during NECLive 3,  conversations centred on “Buying and Selling Nigerian Entertainment…And Everything In Between”.

Fast forward to 2022, music and movie streaming services have exploded in the country with Apple Music, Spotify, Showmax, and Netflix focusing and expanding their Nigerian contents and marketability.

This season of NECLive, themed, SUSTAINING THE AFRICA MOMENTUM will focus on how African creatives and entertainers can use digital media and technology tools to: 

  • Build sustainable economic power for themselves, the industry, and their nations
  • Increase global acceptance and revenue via diaspora communities and
  • Drive social change back home

The conference is slated for April 29 as a hybrid event. The physical gathering will be at Landmark Event centre in Lagos which will also be streamed live. This will help to expand the participation of panelists and viewers, particularly our international audience.

As Nigeria prepares for another general election in 2023, the role of creatives becomes more significant in shaping the landscape of the next political space. The industry will be expected to exert its influence and contribute to the polity. NECLive has provided the centre stage to have this conversation.

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