Written by Sharon Grey and Praise Oluwarinu.
When Pusha threw the first punch with “It was written like Nas but it came from Quentin.” …this line from the track ‘Infrared’, off his latest album ‘Daytona’, we had no idea things were about to get really MESSY.
Drake started his response, ‘Duppy Freestyle’, with a sigh; an exasperated ‘are you really gonna make me do this’ sigh. Confident in his battle skills, after dealing with Meek Mill in ‘Back 2 Back’, gave Pusha a come back hours after ‘Daytona’ was released. Drake threw the gate of pettiness open when he published an invoice addressed to Pusha’s G.O.O.D Music record label for ‘promotional assistance and career reviving’.
Drake also went ahead to tell Pusha in ‘Duppy Freestyle’ “I told you keep playing with my name and I’ma let it ring on you Like Virginia Williams.”
Not willing to let the disrespect against his fiancée slide, Pusha went wild with ‘The Story of Adidon’. Pusha dragged Drake’s producer, ‘40’, who has multiple sclerosis, his Baby Mama who happens to be an ex-porn star and also called Drake a “deadbeat motherf*cker” for hiding his son, Adonis.
*sigh* Now I’m sighing.
In ‘Duppy Freestyle’, by name dropping Pusha’s fiancée and bringing his relationship into their battle, he changed the rules of the game and Pusha used this as the basis for his comeback in ‘The Story of Adidon’ with lines like; “You mention wedding ring like its a bad thing, your Father walked away at five, must be a dad thing…Let ‘em know who you chose as your Beyonce…cleaned her up for IG but the stench is on her.”
Drake has always been a genius at utilizing social media as a marketing machine, from his plush Instagram page to the storm he caused with ‘God’s Plan’. What fully cemented his ‘nice guy’ image though was his feminist anthem, ‘Nice For What’, so yeah, all round he had his ace image on lock. So what do you do when you want to rattle your enemy? You hit where it’d really hurt, which was exactly what Pusha achieved with ‘The Story of Adidon’.
The ultimate lesson we can take away from this feud is that; when putting out content, it’s very important to research deeply into content that offers new insight, maybe not necessarily in the information it provides, but in the form it takes. Pusha was able to put a dent in Drake’s perception with one track, so yeah from a content marketing perspective, Pusha T won this round, ding ding ding!