Snapchat, these days sometimes sounds like a forgotten fantasy destination like Oz’s Yellow Brick Road or GOT’s Seven Kingdoms of Westeros to some of its users.
No surprise there as folks have simply not used the app especially after it changed its user interface earlier in February, 2018.
Even Kylie Jenner made a comment on it, when she tweeted, “sooo does anyone else not open Snapchat anymore? Or is it just me” to her 24 million followers.
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
Now we hear that the company has released a new feature that forces it users to sit through commercials.
But why would they want to do a thing like that?
It’s based on complaints from brands on short viewing times on their ads which has clearly resulted in a reluctant attitude to advertising on the platform.
So this feature is meant to be a sort of test to woo advertisers.
This test feature is a six second spot in the middle of shows produced by partners like NBCUniversal, Disney, and MTV-owner, Viacom in the app’s Discover section. Unfortunately, they don’t link to longer videos, to other sites or e-commerce experiences like Snapchat’s traditional video ad units.
According to Ad Age, when a user taps on the ad, a bar showing the number of seconds remaining will be displayed on the screen that way, users will stay tuned for the whole six seconds.
But will users continue to use Snapchat with these new ads and will advertisers want to use this new commercials feature? Here is one user’s reaction.
There’s an advert after every snap now
🙄🙄— OBEHI (@thisTEMI) May 22, 2018
There are more reactions to come. Trust Nigerian people to choose what interests them the most.
Meanwhile…
https://www.playbuzz.com/item/df5aa940-d1f8-49fa-96d4-85ade040436b