What Comedians Can Teach You About Interpreting Data
I used to hate numbers, calculations and all that nerdy sh*t. However, I quickly realized that for...
How To Target Older People For Your Digital Brand Campaigns
Everyone wants to believe their Moms and Dads can’t figure out how to operate the remote control...
With A Presumed 20% Drop In Profitability of PR Businesses, Nigeria...
The Nigerian PR Industry has been suffering from a slow decline in profitability, as competing practices continue...
15 Digital Marketing Acronyms You Should Know
You’ve probably heard terms like ‘UI/UX’ or ‘Call To Action’ thrown around but you’ve never summoned courage...
Why Clients Should Pay Agencies To Pitch, And Why They Won’t
There’s an ongoing debate among marketers about whether agencies should be paid by clients for the time,...
Lessons For PR Practise From Charlie Sheen and The HIV Announcement
So yesterday, Charlie Sheen went on the Today Show to announce that he is HIV positive. The...
Biggest Winners of LAIF Awards in the Past 6 Years and...
Have you ever wondered what goes into making a brilliant advert or an effective marketing message? Who...
#PRisDead: Whose Side Are You On In The War Against Public...
It is the story of a growing industry in a young and rapidly expanding African economy. The...
Facebook, Snapchat, Instagram or Twitter – Which Would You Choose?
Everyone has one favourite social networking app. When Facebook ‘opened shop’ in Nigeria, it was a hit and...