On May 27th, 2016, over 300 key new media players participated in the 2nd edition of the New Media Conference organized by Olorisupergal.
Held at Four Points by Sheraton, Lekki, the conference themed Business Unusual: Nurturing a more vibrant New Media industry in Nigeria bordered on in-depth conversations around new media practice in Nigeria while highlighting the numerous opportunities for growth for new media practitioners – bloggers, digital strategists, agencies, government institutions, non-governmental organization, etc.
The keynote speaker for the conference, Country Manager OLX Nigeria, Lola Masha pointed out that a key element of organizational growth is good use of social media platforms.
‘’New media has given brands a fundamental quality boost with added details and a better reach’’.
Speaking on regulating social media, COO ID Africa, Femi Falodun said government needs to have a proper understanding of the dynamics of social media in order for it to be properly regulated.
Standardizing New Media Practice in Nigeria. Our @Hephef was on the panel at #NMCLagos ? pic.twitter.com/Csp0eOi096
— ID Africa (@IDAfricaNG) May 27, 2016
Before govt can regulate, they need to fully understand how ‘new media’ works different from the traditional. – @Hephef . #NMCLagos
— ID Africa (@IDAfricaNG) May 27, 2016
“new media” of today will include – drone use, Virtual reality, Artificial Intel., IOT… How do we regulate these? – @Hephef #NMCLagos
— ID Africa (@IDAfricaNG) May 27, 2016
Hosted by Oscar Oyinsan and Vimbai Munithiri, the New Media conference was attended by industry experts such as Ono Bello, Aibee Abidoye, Remi Ogunkoya, Subomi Plumptre, Jumoke Okikiolu, Chinedu Abili-Mordi, Okechukwu Ofili, Joy Isi Bewaji, Seun Onigbinde, Mohini Ufeli, Bankole Femi, Chinedu Azodoh, Adenike Akinsemolu, Bankole Temitayo and Olubunmi Ayodele.
“We converged to articulate interests and inputs from stakeholders in the Nigerian online/digital media space and seek to turn the results of that conversation to real-world uses”, said the conference organizer, Ms. Tosin Ajibade.
The New Media Conference is a platform for aggregating the views of key new media players and stakeholders in order to chart growth in marketing and advertising standards in the Nigerian online/digital media space.