Visual communication is more important than a lot of people think. Graphic design is an art with purpose. Creating thoughtfully crafted impressions to sell a product, promote a cause or an entity involves the proper understanding of the marketing situation.
By picking on the simplest ideas or reading meaning into a seemingly stupid statement, creative minds turn small startups into iconic brands, personal causes into viral movements and everyday people into superstars. One of such creative forces, born and bred in Nigeria, is Kayode Qosim Olowu.
If you are in the business of design or branding, and you follow creative people in the industry on Twitter, you just might have come across @kayodeolowu.
Kayode is a conceptual art director who has, from time past, proactively engaged himself in projects and activities that have earned him recognition in Nigeria and internationally. While Kayode was in Nigeria, he worked with and on notable brands such as Metro taxi, Access Bank, Pepsi, Orange Academy and BlackHouse Media (BHM), and others, in the areas of design, training, and art direction.
Being the creative director at B-10 Eclectics and OGQ2, a popular graphic design and urban clothing line, Kayode built and successfully managed the creative units of both. B-10 Eclectics known for its strategic visual designs, which consequently gained the company a strong reputation amongst clients. OGQ2 was on the top 5 urban clothing labels in Nigeria during Kayode’s tenure.
Beyond the borders of Nigeria, Kayode has won international awards such as Graphis New talent Award for Advertising, Australian Young Guns Award, D&AD (UK) New Blood Award, Luerzer’s Archive Student of the Year, Miami Ad School Europe’s Jury Prize. Recently, Kayode was selected as finalist for the use of media at the Golden Award of Montreux.
Kayode Qosim Olowu currently works as a creative at Jung Von Matt – a leading agency in Europe with a fantastic global reputation and clientele (Mercedes Benz, Vodafone Germany, Edeka & Nivea), based in Hamburg Germany.
When Kayode is not behind his Macbook, with his funky hair, geeky eyewear and interestingly captioned tee-shirts, he enjoys analyzing world views and power play.
I will like to chat with u about the graphic design because am into graphic and design too in Nigeria