Without any doubt, Big Brother Naija has recorded continuous success over the past six years and the show remains a big deal for its organisers, Multichoice Nigeria, and of course, its raving fans. In a soon-to-be-launched documentary titled, BBNaija: The Fame, the Fans, the Frenzy, produced by ID Africa’s the Bang Studio, we got to pick out these lessons from BBNaija’s success so far.
Be Selective About Talents
One of the factors that has made Big Brother Naija a huge success over the years is its people. For every single season of BBNaija, all the housemates go through several rigorous processes, and in the end, they select only a handful. With the assistance of different selectors, the process involves a selection of diverse characters which makes it impossible for one to get in based on who they are or who they know.
Similarly, when it comes to recruitment, business owners must understand that being selective about who joins your team as a staff, vendor, or any other act can make or mar the business. Let talents get on board based on merit and without any bias.
Deliberate Leadership
BBNaija is too big to just happen by chance. There’s so much intentionality that goes into every decision the leadership makes. Many business owners and media moguls have very bright ideas of possible shows or events, but successful execution goes beyond all the plans done on paper.
For you to create a show of this magnitude and record recurrent success at it, Big Brother Naija has pointed out that deliberate leadership and being thorough every step of the way is a must.
Produce Quality Content
Customers/fans can see through you as a brand. If you are not passionate about the type of content you serve them, they’ll walk away swiftly and shut you out. This is why so many TV shows and businesses don’t make it beyond their second year.
You need to realise that people want to exchange their time or money for content and things that will make them feel better or make their lives easier. So much content comes out of the BBNaija show and that is what keeps fans glued to the show. This lesson also applies to business owners who intend to acquire and retain loyal customers. Producing quality products, services, and content is essential.
Have a Marketing Strategy
BBNaija is a show that appeals to different demographics. Every season, smart brands take advantage of their broad viewership/fanbase to remain in the eyes and minds of their target market.
If you have a new business or show, work with experts to develop the right marketing strategies that work for you. However, if you already have a platform with an audience, look for creative ways to monetise it without annoying your audience with such advertisements. This also means creating relationships and partnerships that are in sync with your target audience.
Invest Wisely
Generally speaking, just as it isn’t easy to run a business for years, keeping a show going for 3 months every year isn’t a joke. There is a whole lot that goes into the show yearly.
The BBNaija house and interior design changes every season. Not only that, there’s always a new twist to the show’s content, the prizes attached, and everything else. Making all these possible requires huge and wise investments which obviously reap great benefits in the end.
Apart from all the entertainment that comes with watching BBNaija, there are so many lessons business owners and show creators can learn from this reality TV show. Catch it all on BBNaija: The Fame, The Fans, The Frenzy – showing this Saturday, November 6, 2021, at 6:30 pm on Africa Magic, Hip TV, and across all of Netng’s social media channels.
Written by Stacy Ketiku