The Nigeria market is moving at an astronomical pace and brands are finding it increasingly difficult to speak the language of their target audience while using traditional means of advertising.
The continuous rise of digital communication has seen lots of individuals leveraging the power of social media, Instagram in particular, to display and market products for brands.
In today’s competitive market, brands are beginning to appreciate the importance of partnering with social media personalities in order to zero in on their target audience.
In Nigeria, there are thousands of social media personalities, using different tactics to get their message across, for the purpose of this post, I will be listing in no particular order social media personalities that employ humour and comical contents for effective communication.
1. Charles Okocha
https://www.instagram.com/p/BlYP9bqnIpU/?taken-by=charles_okocha
Charles Okocha currently has 589k followers on Instagram. The actor turned social media comedian has been in the entertainment industry for a very long time, however, he is one on the most sought after personalities on Instagram. Breaking the internet with his “I deserve some Accolades” video on instagram, he doesn’t seem to show any sign of slowing down, which makes him one of the most sought after influencer in the country.
2. Lasisi Elenu
https://www.instagram.com/p/Bi8wZxqBOpv/?taken-by=lasisielenu
Lasisi Elenu currently has 845k followers, he is one of the most interesting comical actors/influencer on Instagram. Lasisi employs the use of a unique facial effects and ‘triggering’ relatable stories to keep his followers engaged. Lasisi is known for his clever way of presenting subliminal advertising in his content.
3. Frank Donga
https://www.instagram.com/p/BiEJnMeg1ss/?taken-by=frankdonga_
Frank Donga is a social media comedian known for his iconic facial expression. Frank currently has 537k followers on Instagram who consumes his content religiously. He is so good that he was among the cast for the movie; The Wedding Party. Major brands in the country over the years, have engaged his services for their brands. Frank has perfected the art of fusing humor with advertising.
4. MC Lively
https://www.instagram.com/p/BbPj30inFHk/?taken-by=mc_lively
MC Lively is one comedian who has successfully made a name for himself on Instagram. He came into limelight sometime last year, and since then, he can boast of 269k followers. Currently, MC Lively, is a major influencer on Instagram because of his comical contents.
5. Craze Clown
https://www.instagram.com/p/BRg0LaHgqBJ/?taken-by=crazeclown
Craze Clown is the number one Nigerian Instagram comedian in terms of followers, He has a whooping 2.2 million followers. Over the years, He has been able to carve a niche for himself with his rib cracking contents.
Quick takeaway…
In communicating to the desired audience, it is very important to carefully identify the message and also the messenger. These guys have been able to use humor and comic related contents, as a tool for effective communication.
They deserve all the accolades they are currently getting.