How I Joined the Exclusive Public Relations Community
Public relations was not a top career choice, for me, as a young girl. In fact, I...
Public Relations for Beginners: What I Wish Someone Had Told Me
In the words of Viv Segal of Sefin Marketing: ‘’PR means telling the truth and working ethically...
Not Everyone Needs a Lightbulb Moment to Love and Practice PR
It started with a nomination in high school. I was 13 when I was nominated for a...
A Shallow Dive Into PR: One PR Adviser’s Experience
Six years ago, I walked into my first Public Relations (PR) job fresh out of NYSC, with...
One Year in PR: Biggest Lessons Since Switching From Journalism
I don’t have the most dramatic journey to PR, but I find it pretty interesting. For most...
Falsehood, Facts, and the Reality of Modern Journalism in Africa
By: Yusuf Omotayo In January 2017, George Orwell’s dystopian novel, “1984”, first published in 1949, returned to...
2023 Elections: How We Can All Do Our Due Diligence
The last time I witnessed the collective efforts of Nigerian youths without prejudice was during the EndSars...
Copyright Laws and the Threat Against Nigeria’s Entertainment Industry
The Nigerian media and entertainment industry is a thriving scene. From globally awarded artists to critically acclaimed...
SABRE EMEA: Africa PR & Comms Report (APCR) Committee Commends BCW,...
The coordinating committee of the Africa PR & Comms Report (APCR) has commended the top five PR...
SABRE Awards Africa: How COVID-19 Awareness Campaign Earned ID Africa Global...
ID Africa, a pan-African communications advisory firm, has made its debut on the global public relations...