Dumping Vanity Metrics
We are all for measuring what matters and we believe that these metrics of measurement should be...
Brand Ambassadors vs. Brand Influencers
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce...
Clear Afternoons, Blurry Evenings: Learning To Use My Eyes And Brain...
Events in one’s life have a way of morphing themselves into threads that ultimately become tough ropes...
Thought Leadership From Within
A colleague at work always insists we include thought leadership in every PR plan we develop for...
How Cleaning My Room Saved My Mental Health
Some people like the smell of coffee brewing in the morning. Some enjoy the smell of dew...
ID Africa Galvanises Nigeria’s Entertainment Professionals With NECLive8
On Sunday, April 25, 2021, ID Africa, the organisers of the Nigerian Entertainment Conference (NECLive), Nigeria’s largest gathering of...
Milestone In Five Months: Project SafeUp Distributes 1 Million PPE Items
Project SafeUp, a partnership between My World of Bags (MWOB) and the Mastercard Foundation, have distributed over...
NECLive8 To Hold This Sunday!
As the countdown to Sunday, April 25, 2021, begins, high-profile media personalities, comedians, actors and entrepreneurs have...
How To Stand Out In A Saturated Entertainment Industry
Now more than ever, the need to stand out in any career field has become more pertinent....
Temple’s Idris Olorunnimbe To Speak At NECLive8
As the clock ticks towards the eighth edition of NECLive, the conference organiser, ID Africa, has confirmed...