Category: Article

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5th Edition Of ID Africa’s NET Honours To Hold On Sunday,...

One of the world’s most prestigious audience data-based awards will hold on Sunday, June 20, 2021. Organisers...

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Why Communities Will Be The Next Big Thing

This is the time to deepen relationships with the demographics that matter to us. Thanks to a...

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Real Investment In High-performance Editorial Content

What Is High-performance Editorial Content? High-performance editorial content is editorial content poised to effect a sway in...

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Mailchimp For Media Relations Experts

A newsletter is a well-known powerful communication tool. If used right, it can support a healthy communication...

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Long Term Strategic Planning

The future is here. And there is no better place that this resonates than in communications.  Gone...

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Issues And Crises – Staying One Step Ahead

Before an issue becomes a crisis, there’s an opportunity to prove how proactive your team is to...

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Dumping Vanity Metrics

We are all for measuring what matters and we believe that these metrics of measurement should be...

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Brand Ambassadors vs. Brand Influencers

    In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce...

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Clear Afternoons, Blurry Evenings: Learning To Use My Eyes And Brain...

Events in one’s life have a way of morphing themselves into threads that ultimately become tough ropes...

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Thought Leadership From Within

A colleague at work always insists we include thought leadership in every PR plan we develop for...

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