How ‘Influencers’ Are Killing Agencies and Why Clients Enable Them –...
According to the Chartered Institute of Marketing (CIM, UK), Influencer marketing has become one of the most...
Media and PR: Reviewing The Relationship Between Two Sides Of Same...
As an undergraduate of the University of Nigeria, I remember a discussion among a number of my...
PR: What Clients Want, A View From Inside
If the evolution of Public Relations (PR) practice in Nigeria in the last 10 to 15 years...
Precise Projections On The Nigerian PR Industry In 2018
The Performance of the PR industry 2017 According to the Holmes Report, while global PR industry rebounded...
With A Presumed 20% Drop In Profitability of PR Businesses, Nigeria...
The Nigerian PR Industry has been suffering from a slow decline in profitability, as competing practices continue...
#GooglePartners: How To Get And Maintain The Social User’s Attention
The average attention span for the average internet user is 8 seconds. That means your creative or...
#GooglePartners: 3 Things Research Has Taught Us About Digital Marketing
I was at the Google Partners Nigeria official launch in Lagos yesterday with my colleague, Ehima Prince,...
Have You Seen This Picture Of Elon Musk Hitting A Blunt?
So, Elon Musk hit a blunt whilst wearing an ‘Occupy Mars’ T-shirt and I’m not even sure...
#iPhoneXR: Let’s Talk About Apple’s New ‘Affordable’ Phone
Haha you probably thought I was about to read the f*ck out of Apple for their new...
Social Media Vendors Will Learn A LOT From This Infographic
E-commerce in Nigeria has been on a steady rise for a while now, and if the Nigerian...