Author: IDAfrica

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Case Study: How Website Speed Can Increase Your Return On Investment

Even though the focus of the digital audience congregation is moving away from .coms and landing pages...

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How To Target Older People For Your Digital Brand Campaigns

Everyone wants to believe their Moms and Dads can’t figure out how to operate the remote control...

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Case Study: How Businesses Are Using Mobile Marketing To Improve ROI

Guyssss, it’s not every time Social Media campaign.  Another type of Digital Marketing that brands and corporate...

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This Is Why Billionaires Love Mondays

This is not a  motivational post, I repeat, this is not a motivational post. I just care...

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Read This Before Becoming A Digital Freelancer

Illustrations courtesy of our friends at College Humor.

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A Lesson On Strategy: What We Can Learn From Wizkid’s ‘Stewy’...

Written By Adeolu Atayero   Every now and then, a social media event occurs which reminds us...

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Lagos Digital PR Summit To Explore Future Of Artificial Intelligence On...

The Lagos State Chapter; the leading branch of the Nigerian Institute of Public Relations, is set to...

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#SnapOriginals: Will This Recent Move Resurrect Snapchat?

In 2011, when Snapchat was released for the consumption of the general public, everyone believed the tech...

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#TGIF: The Ugly Truth About Parties

TGIF!!! Hehe… as we turn up for the weekend, let’s keep these sad realities of going to...

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Much Ado About Numbers: The Fulcrum Of Influencer Engagement In Public...

Public relations practice has undergone major changes in the past 15 years. Even more so in the...

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