How African Brands are Changing Narratives Through Crisis Management
The global economy currently faces an unprecedented myriad of challenges – recovery from COVID-19 pandemic, the looming...
Pop Music and Consumer Engagement
According to Karsten Kjems, a contributor for the Neuromarketing Science & Business Association, “Sound and music affect...
Producing Multimedia Content for a Growing Digital Audience in Africa
The past decade would be marked as the era of Africa’s technological explosion, as artificial intelligence and...
What Strategic African Brands have in Common
As the world is considered topsy-turvy with Africa bearing the brunt of the damning effects of the...
AI (Artificial Intelligence) – A Design Industry Friend or Foe?
Many scientists and intellectuals believe in Artificial Intelligence (AI), while others are of the opinion that it...
Ever Wondered Why Data Is Important In Public Relations Practise? ID...
“Data is the new oil”, they say except it is still in its crude form and needs...
Sheila O Hosts Grammy Nominees Tobi Nwigwe and Rocky Dawuniat at...
International broadcasting icon, Sheila O recently hosted Nigerian-born American-based rapper, Tobe Nwigwe and his Ghanaian counterpart, Rocky...
Showmax Announces First Season of The Real Housewives of Abuja
Arafa, Comfort Booth, OJ Posharella, Princess Jecoco, Samantha Homossany, and Tutupie to star in The Real Housewives...
How the Stars Aligned for Me in 2022. By: Robert Ekat
When Helen Keller said, “Life is either a daring adventure or nothing at all”, she did not...
Effective Government Relations, A Key Tool for Building Businesses of the...
Businesses the world over are affected by government policies. A 2016 McKinsey Global Survey on External Affairs...