How African Brands are Changing Narratives Through Crisis Management
The global economy currently faces an unprecedented myriad of challenges – recovery from COVID-19 pandemic, the looming...
Pop Music and Consumer Engagement
According to Karsten Kjems, a contributor for the Neuromarketing Science & Business Association, “Sound and music affect...
Producing Multimedia Content for a Growing Digital Audience in Africa
The past decade would be marked as the era of Africa’s technological explosion, as artificial intelligence and...
What Strategic African Brands have in Common
As the world is considered topsy-turvy with Africa bearing the brunt of the damning effects of the...