Kanye West has been called a lot of names for his arrogant demeanor. His marriage has been referred to as a sham and a marketing stunt. Some have gone as far as comparing him to the antichrist because of his edgy music videos. Regardless of the news flying around, no one can deny that Kanye West is a brilliant and creative artiste. Kanye’s creative company DONDA is no different from its founder in terms of conceptualization.
DONDA, which was announced on Twitter by Kanye West on January 5, 2012 has produced a couple of controversial and artistic impressions on album covers and stage set-ups. Some of these works are absolutely brilliant and beautiful while some might just send chills down your spine.
Here are a few of them.
The video below is Kanye West’s performance of All Day at the 2015 BRIT Awards that’s placed on Kanye West’s website. You can see artistes (Lionel Richie and Taylor Swift) utterly amazed at the crazy fire stunts and the number of people on stage.
Details of who does what at DONDA has been kept confidential, although Virgil Abloh has been named as the creative director of the company. DONDA is named after Kanye West’s late mother, Dr. Donda West.
Nice work DONDA.