What Network, the Free-to-Air broadcast platform of What Media Group (WMG), today confirmed a major expansion of its media rights, extending its footprint across Sub-Saharan Africa, excluding South Africa. The move puts live coverage of the 2026 Commonwealth Games in Glasgow directly into the hands of audiences across the region, streaming free on What.tv.
The expansion marks one of the most significant rights moves by an African-owned broadcaster this year, positioning What Network as the go-to destination for fans who have historically had to rely on international broadcasters, delayed re-airs, or paid satellite packages to follow major global sporting events.
What.tv, accessible via web, will carry live coverage of the Commonwealth Games throughout the event, with no subscription required. The platform’s expansion comes as What Media Group continues to scale its broadcast infrastructure across multiple African markets, building on its existing status as the Official Free-to-Air Broadcaster for the Commonwealth Games 2026.
“Africa deserves a front-row seat to global sports,” said ChiChi Nwoko, CEO of What Media Group. “This expansion means millions more Africans can watch the Commonwealth Games live, on a platform built by us, for us.”
The rights expansion does not stand alone. It arrives alongside a growing slate of original programming from What Network, including the family entertainment format Kids Say The Darndest Things and the upcoming pan-African fashion competition Project Runway Africa, both signaling the platform’s ambition to be more than a sports broadcaster, but a full-spectrum home for African audiences.
Streaming is available now at What.tv.