It is imperative that brands and publishers gather, understand and utilize social media insights like this from time to time.
Contently recently published a report derived from Shareablee (a social media analytics platform). We thought to share a few of the 12 charts in the report:
- 1. National Geographic produces less content that the others on the list (even BuzzFeed) but still has more activity going on on its site. Also, Huffington Post is producing way more than everyone else and they’re not anyone close to number 2 on the list. This simply means that it’s not about the quantity of content you produce. It’s all about the quality.
- 2. Women care more about ‘intelligent’ content and men are more interested in funny content. Is this the reason why feminists on Twitter usually make a big deal out of everything while the men joke about their seriousness? Maybe.
- 3. This is quite understandable. Older people have more experience and have the tendency to want to share and teach from their everyday experiences.
- 4. According to Shareablee, these kinds of content are always hits.
Hope this helped.