As easy as starting an online business may seem, there are still key factors that go into making it a success. Taking your business online simply means having to sell goods/products and/or offer services online. It could also be to advertise your products and services online with purpose of either creating greater brand awareness or in order to get more sales.
Just like every other thing in life, before we venture into them, there’s always a reason for doing them and most times there are goals we want to attain from putting in effort, so likewise starting an online business. There should be a purpose and goal (s) attached to it so you’d have something to always keep you on track.
A goal is defined as, a desired result an individual or group of person envisions, plans and commits to achieve. This would help you properly define your business ‘vision statement’ because if you’re able to define the reason why you’re doing it and what you tend to achieve from it, it makes it easier for you to relay your message to your target audience and relevant stakeholders.
This Simon Sinek video on ‘Start With Why’ would help you further understand why you need to answer the question `Why` before starting your business.