The average attention span for the average internet user is 8 seconds.
That means your creative or video — all the copywriting and tweaking that has gone into it, has just 8 seconds to make its case to the average internet user, fighting for a chance to be engaged with and maybe even make some sort of impact.
Anyway, video content has been identified to make up 80% of the overall content people are consuming now and will continue to be in the future. Everyone is getting on that wave, you should too.
Thankfully, a speaker at #GooglePartners outlined what to do to keep your audience glued to your content.
- Start with something intriguing
https://www.instagram.com/p/Bl93S25BW6l/?utm_source=ig_web_copy_link
- Pose an interesting question
https://www.instagram.com/p/BmBRxjSHtrZ/?utm_source=ig_web_copy_link
- Show something unexpected
https://www.instagram.com/p/BoQ64xYl0ih/?utm_source=ig_web_copy_link
- Use humor to your advantage.
https://www.instagram.com/p/BoNe8t7BKWc/?utm_source=ig_web_copy_link
Okay that’s all guys! haha ???