On August 25, 2018, Logan Paul and KSI, two of YouTube’s biggest stars came together in Manchester, England to beat the sh*t out of each other and that’s not even the interesting part…
…what’s mad is that, the fight had exactly 20,000 live spectators, while over 700,000 people streamed the fight from exactly 47 countries. Streaming online was about $10 per viewer and this made the ALREADY RICH (!) YouTube vloggers $8,000,000 (!), and that’s not even considering revenue from the merch that was sold after the fight.
Anyway, let’s leave the numbers (and money) for now, cause the more I think about it, the more I wanna automatically become a YouTube star, and maybe learn how to fight now.
Apart from the fact that the fight has now become a blueprint and the ultimate way to now settle beef amongst digital and keypad warriors, a key takeaway is that the fight ultimately proves what digital marketers have been sayingggg… online activities CAN bring massive offline conversions if it’s done well.
I mean, I know Logan and KSI both have a combined 37,000,000 subscribers on YouTube, which some would argue made it easy for them to amplify the fight, but guess what? YouTube is a free streaming site, but people still agreed to pay $10 to watch a caricature of a proper boxing match AND the 20,000 capacity location (offline) was filled UPPPP.
I mean it’s one thing to entertain an online audience, but converting them to a paying audience depends on how well you’ve not only entertained but engaged with them.
