Restaurants are known for their witty and interesting marketing strategies, now, with the advent of digital media, specifically, social media, restaurants have stepped up their game. Restaurants now use social media platforms as vehicles to drive their customers to their front door.
This article highlights major restaurants in Lagos using social media platforms to connect with new customers, while also keeping tabs on old ones.
Some of the restaurants leading the pack on social media are
Sugarcane — Sugarcane makes really good use of the hashtag strategy. This helps get post discovered by new audiences, also brings about more engagement and even more customers because it goes straight to people interested in the services they render. They also stay connected to their customers by re-posting their pictures and they’ve got a name for their customers which I find really interesting. Like who wouldn’t want to tag them in their pictures?
https://www.instagram.com/p/BmtFWM4BL3m/?hl=en&taken-by=sugarcane.ng
Burg — Burg understands that the only way to keep up with the competition is to use highly delicious looking pictures to engage with their audience. Either you are interested in their burgers or smoothies, the picture says it all, you just can’t help but salivate.
https://www.instagram.com/p/BkC9KcWhx7i/?hl=en&taken-by=burg.co
The Backyard Lagos — Not only do they have nice pictures of their food but also of every beautiful spot in the restaurant taken by the customers which is quite inviting and a great spot for impromptu photo ops.
https://www.instagram.com/p/BlcwZ3vhz_S/?hl=en&taken-by=thebackyard.lagos
Frozen Rolls — They have everything in rolls just like the name, Frozen ROLLS. Great picture quality AND they also understand the importance of CAPTIONS which they use very well. Instagram caption enhances your post. Engages your audience. It gives your audience insights of who you are and what you represent.
https://www.instagram.com/p/BmviSs7BWMj/?hl=en&taken-by=frozenrollsng
Craft Gourmet — At Craft Gourmet, not only do they share their stories with instagram captions and pictures, they are also very employee centric which encourages the employees to offer great services to their customers. It also gives customer room for rating of their services on instagram which brings about engagement.
https://www.instagram.com/p/Biozs-AhIQq/?hl=en&taken-by=craftgourmet