Look around you, one-third of most people’s time online is spent watching videos (comedy, tutorials, news, etc.) and it is fast becoming the most important part of everyone’s content marketing strategy.
A few essential tools such as sound editing, graphics and so on, usually come in handy for creators, who don’t have big brand budgets or large agency teams, and would rather adopt a DIY approach to creating videos. To start with, we’ve drawn up a short list of simple and easy to use video tools that marketing consultants can adopt to create engaging video contents.
Wirecast: For recordings of live events, panel discussions, trainings as they happen, Wirecast is your number 1 go-to tool. Good thing is you can send the live streams to platforms like Facebook Live and Twitter, utilizing effects like animated titles to make it more captivating.
Videoshop: It permits voiceovers! Using Videoshop could be helpful if you want to provide an engaging content beyond subtitles and slow motion effects.
Wideo: Wideo’s easy to use interface makes it one of the best video editing software available. With Wideo, it’s trouble-free to personalize your videos, record or import video files to be edited before posting to suit marketing campaigns.
RenderForest: Create intro videos for animations, promotional video for product and services, slideshows and infographics with professional effects on RenderForest, a cloud based platform.
Facebook Live: The amount of videos being watched on Facebook Live everyday is hard to ignore. To share an entirely new type of content, promote an event or to focus on what’s happening in a single moment, Facebook Live is one of the best inexpensive video tools to use.
