Search engine optimization is as important for individuals as it is for websites and organizations. Our names are not as unique as our fingerprints. There are hundreds of people in the world with your first name or your last name. So it is imperative that you distinguish yourself online. Caroline Wabara is a good example of why and how individuals should optimize their names on the Internet. Google her name and you’ll see that her name dominates the first six pages of your Google search results.
The digital marketing trainer understands the simplest methods of individual SEO and here are 4 examples that prove it:
- 1. Using the same name on all platforms is extremely important. If your real name is Olayinka Peter but your Twitter handle is @Superman and on Facebook, you call yourself “Holaryinkha”, Google might never know you exist. See Caroline Wabara – her name is the same everywhere.
- 2. Registering and being active on social media platforms makes you more visible on search engines. Usually, Twitter, Facebook and LinkedIn profiles of individuals appear on the first page of search engines.
- 3. Participating in activities that get published online also increases your visibility on search engines. Also, engagement with online communities (dropping comments, being mentioned) also boosts your search engine rank.
- 4. Running a blog and being a guest writer to other blogs is also important.
Kudos Caroline 🙂
How coincidental that I was just googling my name online a few minutes ago when I landing on your article about me! Thanks so much for featuring me and using me as an example to educate Nigerians on the need to build their personal brand online. Keep up the good work!
You’re welcome Caroline. Good thing you’re doing for yourself. 🙂
You’re welcome Caroline. Good thing you’re doing for yourself. 🙂