How ‘Influencers’ Are Killing Agencies and Why Clients Enable Them –...
According to the Chartered Institute of Marketing (CIM, UK), Influencer marketing has become one of the most...
Media and PR: Reviewing The Relationship Between Two Sides Of Same...
As an undergraduate of the University of Nigeria, I remember a discussion among a number of my...
PR: What Clients Want, A View From Inside
If the evolution of Public Relations (PR) practice in Nigeria in the last 10 to 15 years...
With A Presumed 20% Drop In Profitability of PR Businesses, Nigeria...
The Nigerian PR Industry has been suffering from a slow decline in profitability, as competing practices continue...