Tag: marketing

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Bozoma Saint John: Why The Badass Ghanaian-American Marketing Guru Is Our...

Bozoma Saint John is a lesson in being your best self, unapologetically, at all times. And this...

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ID Africa Founder, Ayeni Adekunle Named Fellow of the National Institute...

Distinguished Public Relations and Marketing expert, and Founder, ID Africa, Ayeni Adekunle, yesterday, August 1, 2019 joined...

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What We learnt At Google Agency Cert-A-Thon Event

Yesterday, Prince and I were at the Google Agency Cert-A-Thon, an event organized by Google designed to...

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5 Salient Points To Take From ID Africa CEO’s Hi-Impact Interview

CEO ID Africa, Femi Falodun was recently a guest on Hi-Impact’s Tea Or Coffee to give informed...

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ID Africa Is Hiring. Join Us!!!!!!

At ID Africa, we use the principles of marketing, technology solutions and creative storytelling to connect brands...

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How To Write A PR Campaign Case Study

On Friday March 22, 2019, I was at the Public Relations Consultants Association of Nigeria (PRCAN) Masterclass...

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How We Are Building An African Marketing, Media and Technology Powerhouse

Wednesday, February 27th marked exactly four years since BHM Group Founder, Ayeni Adekunle announced the birth of...

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Brands Behaving Badly: Leveraging Online Outrage and Cancel Culture For Viral...

Disclaimer: This is merely a conspiracy theory, and I have no proof that any of these brands...

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Here’s What You Didn’t Know About Super Bowl Ads

The Super Bowl, arguably the biggest sporting event in the U.S, is accompanied by some of the...

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2019 Marketing Predictions From The Best Brains In The Industry.

2019  is finally upon us and the marketing industry is awash with potential trends and predictions for...

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