The Africa Opportunity for Global Communication Professionals
On October 17, 2021, I joined the world’s leading PR and communications experts from over 30 countries...
ID Africa: Surviving Six Seasons
February 27, 2021: Today makes it six years since we started ID Africa. That’s a mighty long...
ID Africa Talent Recruitment Film – Unusual Ideas [2021]
A promotional video for ID Africa’s January 2021 talent campaign. ID Africa works with talented creative individuals...
Why We’re Hiring Unusual Talents At ID Africa
Since I left my former life as a banker in 2014 and took the leap of faith...
ID Africa Is Hiring! Is it you we’re looking for?
At ID Africa, we apply the principles of marketing; we deploy modern technology solutions; and we use...
Understanding The BBNaija Phenomenon: A Collection Of Important Reports & Analyses
Big Brother Naija is a truly remarkable media, marketing and social phenomenon. Between July 19 and September...
Why PR Professionals Must Think And Act Like Proper Marketers
I’ve spent the last seven years working closely with Public Relations professionals and marketing-communications people across various...
TTITL Chapter 2 – How Your Customer Decides What To Buy
Theme: Consumer behaviour; how people decide what to buy Thinker: Alistair Rennie & Jonny Protheroe (Google’s Market...
Fẹ́mi Fálọdún’s TTITL (Theme, Thinker, Idea, TL;DR and Link) – Intro...
Being a marketing student (always) and teacher (sometimes), I am constantly on the lookout for interesting thoughts,...
What Comedians Can Teach You About Interpreting Data
I used to hate numbers, calculations and all that nerdy sh*t. However, I quickly realized that for...