Influencers Are Consultants And Must Act As Such – Njideka Akabogu
At her engaging masterclass at Entertainment Week Lagos on Saturday, December 16th, 2023, Njideka Akabogu, the Regional...
The Future of Influencer Marketing: ID Africa’s Iretomiwa Delves into AI’s...
Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a...
Plaqad To Launch First Of Its Kind Global Communications Platform
Affordable Solution Automates Entire Marketing Campaign Workflow, Opens Up Access to Quality Tools and Talent Plaqad, a...
Celebrity Endorsements For Brand Marketing: The BBNaija Story
In recent times, celebrity endorsements have become a more widely used marketing tool. More and more brands...
Much Ado About Numbers: The Fulcrum Of Influencer Engagement In Public...
Public relations practice has undergone major changes in the past 15 years. Even more so in the...
How ‘Influencers’ Are Killing Agencies and Why Clients Enable Them –...
According to the Chartered Institute of Marketing (CIM, UK), Influencer marketing has become one of the most...
Smart Tips On How To Become Popular On Instagram
Instagram like every other social media platform is no longer a place to just share information and...