Public Relations: The Profession That Is Accepted But Not Understood #PRisDead
In the 1989 edition of Introduction to Public Relations, Sam Black, former secretary general of the International Public...
Facebook Dumps Apple: An Important #Marketing Lesson For Employers
Recently, Facebook asked its workers to get rid of their iPhones and stick to the use of...
Who’s Winning the Instant Messaging Battle in Nigeria – Whatsapp or...
In case you haven’t noticed, Whatsapp has grown from that neglected app on your phone to a...
Facebook, Snapchat, Instagram or Twitter – Which Would You Choose?
Everyone has one favourite social networking app. When Facebook ‘opened shop’ in Nigeria, it was a hit and...
Your Target Audience Description Is Probably Wrong and You Don’t Even...
Ask a couple of (millenial focused) business owners to describe their target audience and they’ll probably say...