Tag: consumer insight

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Public Relations: The Profession That Is Accepted But Not Understood #PRisDead

In the 1989 edition of Introduction to Public Relations, Sam Black, former secretary general of the International Public...

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Facebook Dumps Apple: An Important #Marketing Lesson For Employers

Recently, Facebook asked its workers to get rid of their iPhones and stick to the use of...

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Who’s Winning the Instant Messaging Battle in Nigeria – Whatsapp or...

In case you haven’t noticed, Whatsapp has grown from that neglected app on your phone to a...

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Facebook, Snapchat, Instagram or Twitter – Which Would You Choose?

Everyone has one favourite social networking app. When Facebook ‘opened shop’ in Nigeria, it was a hit and...

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Your Target Audience Description Is Probably Wrong and You Don’t Even...

Ask a couple of (millenial focused) business owners to describe their target audience and they’ll probably say...

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