The Future of Influencer Marketing: ID Africa’s Iretomiwa Delves into AI’s...
Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a...
Brands Behaving Badly: Leveraging Online Outrage and Cancel Culture For Viral...
Disclaimer: This is merely a conspiracy theory, and I have no proof that any of these brands...
Here’s What You Didn’t Know About Super Bowl Ads
The Super Bowl, arguably the biggest sporting event in the U.S, is accompanied by some of the...
To Troll Or Not: How Should Nigerian Brands Act On Social...
by Deoye Falade I was involved in a pretty interesting debate last weekend post-Manchester United trashing...
See Mercedes’ Totally Creative Anniversary Message To BMW
So BMW celebrated its 100th anniversary some days ago. Over the past two weeks #BMW has been...
All You Need To Know About Instagram’s Multiple Account Switching
Life just got easier for social media and community managers all over the world! Yesterday (February 8,...
INFOGRAPHIC: What Kind of Creative Are You?
A lot of people in the creative industry are yet to discover where their creative strength lies....
Brand Lessons From Rihanna, Lady Gaga, Katy Perry, Madonna, and Taylor...
Every brand continually struggles to stay relevant to its consumers, sadly, not many succeed. Here are lessons...
3 Marketing Lessons You Can Learn From Manchester United
Ever wondered why most football fans are fanatical in their love? Why they would gladly crush skulls...
Can You Believe Apple Is Worth 3 Times More Than Samsung?!
There are tons of brands the world over that have successfully made a name for themselves, and...