We know eLDee (real name, Lanre Dabiri) and his crew, Trybesmen, from when they hit our radios back in the days with the popular Twilight Zone soundtrack ‘Shake Body’. Their voices and mode of rap was distinguishable from the rest for two reasons – they had a flow that caused us to sing along every time; also, their pidgin-English rap was polished, not like the other rappers with fake accents or wack and weak lines.
After Trybesmen separated, eLDee continued working on his dreams of being an internationally acclaimed artiste. His hit songs – I Go Yarn,Bosi Gbangba, Big Boy, Professional, Champion – kept everyone anticipating his next moves. Behind the scenes, eLDee was also a record producer, a music video director and the head of Trybe records.
Recently, the graduate of architecture from UNILAG made known his love for technology to Nigerians. He fused his interests: music, business and technology, and founded a brilliant broadcast monitoring service, PlayData. At the Nigerian Entertainment Conference, which took place last week, he spoke about PlayData and carefully explained its workings.
PlayData tracks content for artists and other content creators to see how much airplay it gets, when it’s being aired and to see who is playing it. This service was created to help content creators get more compensation from airplay and provide valuable insights on how the public is engaging with content. The second live PlayData Demo is taking place today , April 29th at 4 P.M.
The service is definitely a saviour for artistes who have been spending crazy money to get their music promoted but have not gotten the gains for all of their efforts. Access to data will also aid artists in making informed decisions as to the kind of content that the audience is engaging with the most. This is a gap in the Nigerian music industry that has been adequately filled.
eLDee has proven himself to be a technocrat with his venture into music broadcast solutions.
Big Ups eLDee.