Photo based social media platform, Pinterest has has introduced ‘buyable pins’ on its platform.
Pinterest partnered with Canadian ecommerce site Shopify, with whom it had launched its ‘rich pins’ in 2014.
The new Buyable Pins, include blue “Buy it” buttons, located in the top right hand corner of the post. When shoppers click the button, they can purchase products directly from the Pinterest iPhone or iPad app, using either Apple Pay or their credit card.
Incase you’re wondering if this a good idea, Satish Kanwar, director of product at Shopify says “Buyable Pins can turn Pinterest from a great source of website traffic into a great source of sales”
Pinterest has also partnered with other retailers, and is promoting their new feature with a YouTube video and the hashtag #PinItBuyIt on social media.